SOLAR DASHBOARD

Total Macy’s, Inc. Solar Electricity Production on 05/23/2017

SOLAR PRODUCTION185.8MWh OF CLEAN ENERGY
19,447 YTD

EQUIVALENT TO 144.0 TONS OF CARBON OFFSET
15,071 YTD

EQUIVALENT TO $19,877 DOLLARS SAVED
$2,080,778 YTD

EQUIVALENT TO 312,086 MILES NOT DRIVEN
32,670,154 YTD

Close [x]
Our Commitment Sustainability in Action Partnerships & Awards Resources Solar Dashboard Search

4/21/2015

Earth Day Origins: A True Grassroots Movement

POSTED UNDER Energy & Conservation

Today, we take the time to reflect on the origins of Earth Day. What inspired an observance of this day? Why is it just as important (if not more important) to observe it everyday?

America prospered on innovation and industry at the turn of the twentieth century. Unfortunately, the environment became collateral damage for this prosperity. Urban sprawl occurred, followed by suburban sprawl. The air was smoggy, forests were torn down, coal was king and waterways were extremely polluted.

Rachel Carson’s book “Silent Spring” ignited the environmental movement in 1962, bringing scientific data of our effect on the planet to the public like nothing had before. But the movement came to a head when the Cuyahoga River caught fire in 1969 and gained national attention. It became a symbol that we could no longer ignore our impact on the planet. And with that, the environmental movement had a major following.

The first Earth Day was held on April 22, 1970. It’s estimated that around 20 million Americans – one in 10 – participated in the inaugural celebration. Senator Gaylord Nelson of Wisconsin called for the event using almost no budget, little time and inspiration from Vietnam War activists – forming a true grassroots movement. The movement yielded substantial, institutional change.

That same year, the Environmental Protection Agency was formed and many major environmental regulations were put into place:

  • The Clean Air Act was passed in 1970
  • The Clean Water Act was passed in 1972
  • The Endangered Species Act was passed in 1973

Fast-forward to 2015, where more than 1 billion people in 192 countries now observe Earth Day. Each day we’re becoming more aware of our impact on the environment and what we can do to minimize our footprint, but there’s still a lot of work to be done. 

We have a new wave of industry and innovation due to rapid advances in technology. Not only can we create more sustainable technologies such as LED lighting, solar energy and eco-friendly packaging, but we can also create jobs in this new and growing industry.

It’s the responsibility of industry leaders to make the environment a business priority. Companies like Macy’s do this. We still have many strides to make, but we’re proud of the work we’ve done so far to leave this earth a little better than we found it.

Earth Day is the perfect time to reflect on the advances we’ve made while working to celebrate Earth Day everyday in the decisions we make going forward. Stay tuned to Green Living as we continue to report on all things green inside and outside of Macy’s, Inc. And watch our new video to see why some of our associates go green.